Strategy & Planning
We bring structure to uncertainty and clarity to complexity. Our strategic process is collaborative, insight-led, and always grounded in commercial outcomes.
Strategy & Planning Services
We dig into the data and talk to the right people to uncover what’s really driving decisions and where your opportunities lie.
A clear-eyed review of your current activity, channels and performance to see what’s working, what’s not and what’s missing.
We visualise how your customers discover, evaluate and engage with your brand so you can connect at every step.
Aspirational and actionable strategies that align your brand, marketing and business goals for long-term impact.
We help define what makes you different and how to express that clearly, consistently and convincingly in the market.
We assess your marketing efforts in the context of your broader business to make sure everything is working toward the same goals.
We identify and define your priority audiences so you can focus your efforts where they’ll make the biggest difference.
Our strategy work helps businesses find focus, sharpen their message and make confident decisions about what to do next.
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Leading the Strategy & Planning team
Sammy Bolton
With over 15 years of experience across global markets, Sammy Bolton brings world-class strategic thinking to MintHC. She has led strategy development for clients across the USA, UK, Australia and New Zealand, fusing creative insight with data to unlock business growth. Sammy is known for her ability to simplify complexity, align marketing with business goals, and inspire teams to think beyond the brief.
"We do the thinking before the doing because without strategy, it’s just noise. We use research and insights to cut through the chaos, focus our efforts, and shape ideas that actually make a difference."
Who we work with
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