Hanmer Springs
API and CRM integration
Marketing & brand strategy
Research & insights
Brand & product positioning
Brand identity
We have worked closely with the team at Hanmer Springs Thermal Pools and Spa, for nearly two decades. During that time the complex has seen exception visitor growth, becoming one of New Zealand’s leading tourist attractions, with more than 500,000 visitors each year. We have managed two major brand refreshes, created everything from campaigns to pool signage for them, and helped them launch two spa brands and even a beauty product range.
Over 180 years ago, Hanmer Springs thermal springs began as gentle, healing rain falling onto the Hanmer mountains. From there, it seeped down into a reservoir, two kilometres below the ground, where heat radiating from the earth’s core, created the thermal springs. Today, those same thermal water entrances entertain and relax everyone from toddlers to adults, couples to families, locals to tourists.
