Asona
Website scoping workshops
UX Design
Website design
Website development
Analytics & reporting
Asona came to us with big goals, including a plan to expand across the Tasman and more than double their market share. With a new brand direction, the old website wasn’t keeping pace visually or technically. It was difficult to manage, clunky to navigate, and didn’t do justice to the quality of their products.The new site needed to have two distinct functions; attract new leads, particularly from the Australian commercial market, and act as a sales tool for internal teams. That meant rethinking their site’s structure, functionality, and user experience, as well as updating the design.
Our answer to these challenges was circular navigation, which made the site more intuitive to use and information easier to find. Products could be browsed, searched, or filtered by tags, with the right resources linked to each listing. Whether you’re an architect, sound engineer, or internal rep, the info you need is now at your fingertips.The website is built for the future, and we’ve begun to put a plan in place to support Asona’s next phase of growth.
